My Journey to Transformation

HI…Lena from Transform Your Life here. Read more about my journey to transformation.

Lena with kids on journey with Transform Your Life

I don’t have many talents, in fact, I probably don’t have any. For many years I tried to figure out who I am and why am I here. This question preoccupied me since my early childhood. Only now, in my 40’s I am begging to get answers I have so long been waiting for.


I was born in Samara, Russia and most of my childhood were spent moving between cities and countries. When I was 13 we moved to Israel where I attended Navy school and fell in love with fencing. However, this adventure was short-lived and a year later we moved again, this time to Johannesburg, South Africa. Although this may sound like an adventure of a lifetime, it was hard. The language barriers made it very difficult to integrate into school life. Subsequently, I spent long hours translating my subjects from English to Russian and back to English.

Being placed into such different environments in a short space of time, I often felt misunderstood and ignored due to the language and culture differences. My confidence and self-esteem took a big knock and I struggled to make friendships.  However, there was also something very positive in this experience.  Motivation, independence, determination and resilience are some of the traits I have developed as a result.

Throughout the years I strived to be different. To stand out from the crowd and it times I felt lost and disconnected. I had no idea where I was and where I was heading. I felt that people would spend a lot of energy doing things they didn’t really want to or enjoy for the sake of keeping up with appearances and pleasing others. Because of this, the experience of meeting new people was generally unpleasant.

And so for many years, I carried the feelings of separation and lack inside of me. It affected my relationships and friendships, made me impatient, short-tempered and always wanting more. I looked for this ‘more’ all around me in terms of new houses, holidays, jobs but was always left disappointed and demotivated after the excitement has settled down. I heard a saying once which said ‘If you don’t go within, you go without’…How true this is!

Personal Growth, Spirituality and Transform Your Life

I have been interested in personal growth and spirituality in my entire life. I’ve read books on these topics since I was a teenager but never meditated (apart from few minutes of Savasana after hot yoga class which was torture) as sitting still on the floor with legs crossed seemed like an awful waste of time. It wasn’t until I got hold of the book, Breaking the Habit of Being Yourself by Dr Joe Dispenza. I felt I finally found the book which was effective in helping me to successfully change my life.

At the end of 2018, I attended Dr Joe Dispenza week-long advanced workshop in Brighton, UK and committed my self to “real” meditation practice. As the weeks went by, with daily meditation practice I started noticing measurable changes in my attitudes, thoughts and emotions. It has been an amazing journey of change and growth and I feel as though it is only the beginning!

How different things are from a year ago…

If someone has told me a year ago that I will be exploring new opportunities in Digital Marketing or starting my new franchise ‘Driving Miss Daisy‘ (check pic below :)), it goes without saying that they would have been laughed at…mercilessly. I have a degree in Computer Science and been in Business Process Management industry for over 18 years. I was a contractor, earning good money, kids in private schools, skiing in winter, beach holidays in summer and a few extra trips there and then. Even though we were living in anticipation of the next paycheque, how could I take any risks jeopardising our standard of living?

Change your life. Lena with new franchise

For most of my life, I lived under the illusion that hard work and education was the key to success. It was not until a few months ago after attending the Success Summit in London where the importance of making money work for you was stressed over and over. I realised that there are several other factors that come into play if you are to succeed.

The Start of my Transform Your Life and Digital Marketing journey

I never really believed in opening my mouth at work unless I had something important to say. And as it turns out, there weren’t that many important things or at least none that mattered to me much. But by not communicating, I was not marketing myself enough for the world to discover what I was capable of. Suddenly, marketing took on a new meaning for me. It was no longer the stuff that only salespeople and businesses did. I realized that it was something we all need to do if we have any ambitions of achieving success, recognition, money and self-fulfilment. It was all about sending the right message to reach the right kind of people to bridge the gap via the right kind of service.

The more I delved into it, the more fascinated I became. All my working life I felt inadequately utilised for all my diverse interests. I was the type of person who couldn’t do just one thing. Marketing fulfilled that desire for diversity to a great extent. It was at the same time creative, analytical and logical. Its scope was wide and its impact huge. It inspired me to pursue my dreams by starting my own company and having a clear vision for the future. Marketing my new franchise and myself as Digital Genius has not only seen me through some pretty challenging times but also provided me with tremendous learning and a renewed sense of confidence and purpose.

And on a final note…

A year from now you will wish you had started today. – Karen Lamb

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