Marketing is probably one of the most important functions. However, SEO marketing seems to be a dark horse for most.
You may have the greatest product or service, but if no-one knows about it you will not make any sales. There are various forms of marketing. These range from dropping flyers to digital marketing campaigns and can even include networking.
According to me, if you have a physical product or service that you are selling, your website is your number one priority for marketing.
Firstly, this is the only platform you will have full control over. If Facebook, Instagram or LinkedIn shut their doors tomorrow, you will lose your followers and with them your hard work in getting them. However, your website is under your control. You can decide what you post on it, how many pages or blog posts you want and what it looks like.
What is SEO
The biggest nightmare website owners have is how to get your website seen. This is where SEO comes in. SEO stands for Search Engine Optimisation. So what is a search engine you might ask?
The most well-known search engine, one that we use every day, would be Google. So, how do you get Google to pick up your site? This is a tricky one.
Google’s algorithms change all the time. With a major update only happening a few weeks ago, on 24 September 2019. With over 200 factors in Google’s algorithm, this can be a bit tricky. The reason for this is that Google favours content-rich sites. You cannot rank on Google without providing information that benefits people. This is then also why we all ‘trust’ Google for answers to our everyday questions.
Google focuses on providing a good user experience!
Three cornerstones of SEO marketing
Making sure Google recognises your content is important. In doing this you can optimise SEO marketing.
Below are the three cornerstones of SEO.
7 Content Best Strategies for a website that reaches your audience.
Firstly, make sure your code is right. Luckily you don’t have to be a web designer or coder.
Crawlers see your site as a string of code.
Make sure the ‘roads’ are accessible – no broken links.
Make sure you provide the best use –
- fast loading,
- many pages &
- getting them to spend a long time on the site.
Make sure of good content, no duplicate, thin or missing titles, meta descriptions or content
Provide them with up to date and informative content that they are looking for. Find what your audience is looking for on
Good meta description and Image Alt Attributes are imperative!
In case you are not sure, Alt Attributes are the little descriptions associated with each of your pictures.
These are like recommendations from other sites, linking to you.
This is very important. Make sure your backlinks come from good quality, relevant sites. The more quality backlinks, the more relevant you appear to Google.
Infographics are a great way to do this.
Handy Tools For SEO Marketing
Using SEO marketing might be timely and at times frustrating, but the rewards are invaluable.
There are various great tools you can use for SEO. However, make sure you have connected your Google Analytics and Google Search Console so you can keep an eye on how Google indexes your site.
Other handy tools:
Make sure to keep an eye on the Marketing Resources page for great resources and recommendation on all levels of marketing.